This Urban Keratin Hair Serum is formulated with pure Argan Oil to deliver intensive care to your hair. It is designed to smooth the hair fiber, reduce frizz, and impart a brilliant shine without weighing the hair down. Ideal for daily use on dry or damp hair, this serum helps protect hair from heat styling and environmental damage while improving manageability and softness. Experience enhanced texture and noticeable vitality with every application.