This intensive Strength + Color Care Mask by Shea Moisture is specifically formulated to address the needs of damaged hair, particularly hair that has been color-treated. It utilizes the beneficial properties of Purple Rice Water to help restore strength and maintain vibrant color. Regular use aids in reducing breakage and deeply conditioning the hair fiber, leaving your hair feeling softer, more resilient, and looking healthier. It is designed for deep treatment applications to maximize its restorative effects on compromised strands.