The NYX Professional Makeup Plump Right Back Primer Serum is designed to prepare the skin for flawless makeup application while offering skincare benefits. This product acts as a hydrating base, smoothing the canvas and helping makeup adhere longer. Its dual-action formula works to plump the appearance of the skin, delivering a refreshed and revitalized look. Ideal for daily use, it integrates seamlessly into any makeup routine, whether you prefer a natural finish or full coverage. Use it as the first step after skincare to maximize the staying power and enhancing effect of your foundation.