This Hair Paste from the L'Oreal Men Expert Invincible line is engineered to provide extreme fixation and an extra-strong hold for your hairstyle throughout the day. Ideal for creating defined, textured looks that require high endurance, this styling formula ensures your look remains sharp and controlled without becoming stiff or messy. Use a small amount, warming it between your hands before applying it evenly to dry or slightly damp hair to sculpt and set your desired style.