This professional-grade Color.Me Gloss from Kevin Murphy is formulated to deliver intense, vibrant, and long-lasting results. The 10v 10.8 Platinum Violet shade offers a sophisticated cool tone, ideal for achieving luminous platinum blonde with violet undertones. Designed for professional application, this product ensures even color distribution and high shine across all hair types. It is perfect for toning, deepening color, or adding a glossy filter to refresh existing shades.