This professional hair dye formulation from Kevin Murphy is designed to deliver a true Natural Platinum Blonde result. The '10.0/10N' designation indicates a high level of lift and a neutral tone base, perfect for achieving bright, true blonde shades. Color Me products are known for their high-performance color payoff and conditioning benefits, ensuring that the hair remains vibrant and healthy-looking throughout the coloring process. This product is ideal for professional salon application or experienced home users seeking reliable, high-quality blonde results.