This professional demi-permanent hair color, Kevin Murphy Color.Me in shade 11.1 Ultra Platinum Ash, is formulated to deliver high-performance, vibrant, and long-lasting results. It is designed to achieve cool, ultra-platinum blonde tones with desirable ash undertones, effectively neutralizing unwanted warmth. The effective formulation ensures exceptional grey coverage and seamless blending, allowing stylists to create precise and customized colorations that maintain hair health and shine.