The Fudge Clean Blonde Damage Rewind Violet Toning Shampoo is specifically formulated to neutralize unwanted yellow and brassy tones in blonde and highlighted hair. This advanced purple toning shampoo works to gently cleanse the hair while depositing violet pigments, helping to restore cool, vibrant blonde shades. Its unique, damage-rewind technology works internally to strengthen and repair strands compromised by chemical processing or heat styling. Regular use helps maintain salon-fresh color results and promotes healthier-looking hair structure with enhanced shine and manageability.