The Color Wow Root Cover Up in the shade Red is a highly effective, temporary root concealer designed to instantly cover grays and regrowth between color appointments. This innovative powder formula seamlessly blends with your existing hair color for a natural, flawless finish that won't look artificial. Its unique mineral powder adheres instantly to cover roots without leaving any sticky residue. It is designed to wash out easily with shampoo, making it a perfect solution for quick touch-ups or emergencies.