This is a firm hold styling gel formulated for men's hair care needs. It provides strong, reliable hold throughout the day without contributing to stiffness or flaking, allowing for versatile styling options while maintaining a natural feel. Ideal for sculpting short haircuts, defining texture, or keeping longer styles neatly in place, the Pure Formance Gel works to control hair while adhering to Aveda's commitment to naturally derived ingredients. Use on damp or dry hair to achieve your desired look.