The Aveda Botanical Repair Intensive Strengthening Masque Rich is formulated to intensely strengthen and repair hair from the inside out. Utilizing plant-derived ingredients, this treatment targets the three key layers of the hair shaft to create new bonds and fortify existing structures. This rich formula provides deep conditioning, leaving hair looking visibly healthier, smoother, and more resilient against future damage. It is beneficial for those seeking to restore vitality to compromised or weakened hair. Apply generously to wet hair, covering each strand thoroughly. Allow the masque to penetrate for several minutes before rinsing out completely. Use weekly or as needed for comprehensive repair.